LinkedIn is one of the reputed social platforms for genuine people. It has helped millions of people to achieve their dream jobs, projects and to run their businesses. LinkedIn is a forum for clients, business owners, employees, and employers, equating the demand and supply.
Networking with potential clients on LinkedIn and marketing to them indirectly or directly through LinkedIn will increase the opportunity to make sales. Customers and prospects are more likely to post questions and needs. 18% is group-related posts which allow the B2B marketers to identify new leads.

LinkedIn marketing is no magic wand. It’s up to you to make it work to your benefit. It means you can’t go charging into LinkedIn without knowing why you’re using the tool and what you hope to accomplish, both in the short term and long term. To do it takes virtually nothing. To do it right requires education, time, commitment and perhaps a little cash to achieve the best results.

You can’t build a house with an egg beater, no matter how much time or money you spend. Make sure you’ve chosen the right network for your business model to ensure your hard work is not in vain. For some companies, the B2C (business to consumer) approach of Facebook works best. LinkedIn is best for professional services providers in the B2B (business-to-business) sector.
Things are slowly changing as new technologies emerge.

What is the best way to begin planning your LinkedIn marketing program?
By understanding why you’ve chosen LinkedIn in the first place. (“Because everyone else is doing it” is not a reason.)
LinkedIn is a superior lead generation tool. And no business can survive without quality leads. A recent MarketingSherpa report highlights results of a survey: “B2B marketers are more worried about generating quality leads than creating new demand for their products and services.

There is an aspect of each platform varying from each other.
For example,
– Facebook is majorly used for socializing
– Twitter is used for getting daily updates around us
– Instagram is the cool kid of social media platforms.
– LinkedIn supports businesses to get in touch with professionals of varied industries and sectors

The traffic generated through LinkedIn referrals will have the highest lead conversion rate amongst different social networking sites. The numbers of lead conversions are higher than on Facebook and Twitter. It has been continuously generating more and more leads for businesses in the B2B domain.
These points clearly state why LinkedIn marketing is essential for business and why you should blend it into your content strategy. There are a lot of Digital marketing companies like The Ardour which assist businesses to formulate effective LinkedIn strategies to strengthen their foothold in the industry.